Penn State alumni Rob Riva joins Christian Hackenberg on today's new episode of The Pocket. Roma Riva and Hack talk all things NIL, discussing how Penn State is approaching it, what future revenue sharing will look like in college sports, James Franklin's NIL strategy, and much much more.
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The Pocket is co-hosted by former Nittany Lions Christian Hackenberg and Brandon Bell and is presented by The College Sports Company.
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CHAPTERS
0:00-Intro
3:04-Unpacking NIL
11:05-NIL Impact at Penn State
19:27-James Franklin
21:30-Hack's Take on NIL
34:16-NIL Education
41:35-Incentivizing NIL Participation
47:53-NIL as New Arms Race
51:31-Building NIL Relationships
53:33-NIL Opportunities
57:35-Final Thoughts